.

about e.l.f. cosmetics

e.l.f. Cosmetics makes luxurious beauty accessible for all women to play beautifully®. Established in 2004 as a leading e-commerce business (www.elfcosmetics.com), e.l.f. has become a true multi-channel brand through its own stores and national distribution at Target, Walmart, CVS, Old Navy, and other leading retailers. By engaging young, diverse makeup enthusiasts with innovative, high quality cosmetics at an extraordinary value, e.l.f. has become one of the fastest growing beauty brands in the United States.

our mission

We make luxurious beauty accessible for all women to play beautifully®.

our values

delight our consumer

do the right thing

work together to win

execute with speed and quality