e.l.f. Beauty Gives SXSW a Makeover with Beautyscape Influencer Program and First-Ever Augmented Reality Live Stream on YouCam

03/10/17

e.l.f. Beauty Gives SXSW a Makeover with Beautyscape Influencer Program and First-Ever Augmented Reality Live Stream on YouCam

AUSTIN, Texas--(BUSINESS WIRE)-- e.l.f. Beauty, Inc. announced today the start of its annual Beautyscape influencer event, this year at South by Southwest® (SXSW®) Conference and Festivals (March 10-19, 2017), and a new collaboration with Perfect Corp. to launch the first-ever augmented reality (AR) live stream beauty network within the YouCam Makeup app. The groundbreaking, interactive beauty live stream will debut at e.l.f.’s Beautyscape event and continue throughout the weekend at the official SXSW e.l.f. Beauty Break Lounge in Austin, Texas. e.l.f. and YouCam have enlisted top social media beauty influencers, who will be onsite to live stream through the YouCam Makeup app, showcasing this first-of-its-kind live AR integration. YouCam Makeup is available to subscribers in the iTunes App.

In its 2nd year, e.l.f.’s Beautyscape has become the destination for makeup enthusiasts to play, learn and innovate with like-minded members of e.l.f.’s influencer community. Beautyscape will include numerous events and activities showcasing the future of beauty, technology and community. The Company’s collaboration with YouCam enables deeper engagement through interactive live streaming capabilities and will allow 400 million YouCam users the opportunity to access exclusive e.l.f. and YouCam content. The live stream will feature exclusive daily content, influencer tips and trends, e.l.f. beauty picks, how-to tutorials, and more.

“As a brand deeply rooted in digital, we see the power and importance of expanding our product offerings into the virtual realm. We look to engage our consumers wherever they choose to explore their passion for beauty, and virtual beauty is another place for us to connect, inspire and build community,” says Mara McCune, Vice President of Brand at e.l.f. Cosmetics. “We’re excited to be the first to offer this new age of interactive beauty content, and teaming up with Perfect Corp. is an ideal way to share Beautyscape and SXSW content with millions of consumers across the country.”

The live stream will kick off on Friday, March 10th, where e.l.f. and YouCam will begin sharing content on the YouCam app, including a keynote presentation, panel discussion and beauty masterclass. Additional content will stream throughout the weekend inside the e.l.f. Beauty Break Lounge at SXSW (powered by e.l.f. and YouCam) located in the Austin JW Marriott hotel, and will be open to guests from Saturday, March 11th through Monday, March 13th. Both beauty and tech fans alike are invited to visit the lounge to share in the launch of YouCam Makeup’s live stream network and enjoy a first-of-its-kind, virtual beauty experience.

“We are excited to usher in a new age of interactive digital beauty content with e.l.f.,” said Alice H. Chang, CEO of Perfect Corp. “e.l.f.’s digital engagement combined with our breakthrough technology within YouCam represent a significant advance in the industry, and what better setting to showcase this innovative technology than at SXSW.”

About e.l.f. Beauty, Inc.

e.l.f. makes luxurious beauty accessible for all women to play beautifully®. Established in 2004 as an e-commerce business (www.elfcosmetics.com), e.l.f. has become a true multi-channel brand through its own stores and national distribution at Target, Walmart, CVS, Old Navy and other leading retailers. By engaging young, diverse makeup enthusiasts with innovative, high-quality cosmetics at an extraordinary value, e.l.f. has become one of the fastest growing cosmetics companies in the U.S. For more information, visit www.elfcosmetics.com.

About Perfect Corp.

With over 400 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. YouCam recently integrated the first ever augmented reality live stream beauty network within the app where beauty experts are invited to host their own broadcast segments. These shows can be viewed 12 hours a day, seven days a week within YouCam Makeup. Further information about Perfect Corp. can be found atperfectcorp.com.

All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2017 e.l.f. Beauty, Inc. All rights reserved.

Press:
e.l.f. Beauty, Inc.
Sarah Gorelick, +1-646-214-5727
sarah@boldpr.com
or
Perfect Corp.
Corporate:
Anne Shih,+886-2-8667-1298, ext. 2448
press@perfectcorp.com

Source: e.l.f. Beauty, Inc.

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